Aveeno created a pop-up forest in NYC Times Square to kick off Earth Month

 

On April 7 - 8, hundreds of trees flourished in the middle of New York’s concrete jungle, creating an educational, green oasis and marking the AVEENO Brand’s commitment to raising awareness for healthy living and environmental sustainability. 

 This was part of the launch of the AVEENO BE AN ACTIVE NATURAL™ program, which encourages people to make small changes in their daily lives that can add up to a positive impact on the environment.  AVEENO is encouraging people to take one million steps toward a healthier, more sustainable earth in 2011, and will reward everyone who joins them on the journey.  Everyone can get involved by “Liking” AVEENO on Facebook, at www.facebook.com/aveeno, and making pledges to earn Recycle Bank points that will result in rewards, such as AVEENO product samples, tree seedlings and sustainable tote bags.

             Did you know?

• Planting a tree — In one year, one tree can turn 260 pounds of CO2 into clean oxygen

• Switching out regular light bulbs for energy efficient ones — Energy efficient bulbs use about 75 percent less energy and can save an average household more than $40.00 a year on the electric bill

• Using more sustainable forms of transportation, like carpooling or riding a bike to work; doing this one day a week, can reduce an individual’s annual CO2 emissions by eight percent

How will you celebrate Earth Month?

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